Igeneris is a Business Design Company: we design, test and launch into the market innovative business models. We do it by working side by side with organizations, as we believe in the power of launching innovative value propositions levering on the core competences, abilities and assets of established companies.We understand Business Model Innovation as the best way to provide our customers with profitable and sustainable growth. Though our roots are part in Madrid and part in Ciudad de México, we have a global mindset.